Changes in digital marketing trends are as fast as time. Popular social media platforms like Facebook, Instagram, Twitter, YouTube keep updating their feeds continuously. So, it is crucial for digital marketers to keep themselves updated with the latest developments of each moment to stand out in the tough competition.
Other emerging changes too are there of which you must be aware of to plan your digital marketing in the right way. Let’s have a look here at 5 emerging digital marketing trends that are of much talk in 2018.
1.Less Narrative, More Video:
People are not very interested to read passé narratives in digital media anymore; they look for eye-grabbing video content that tells the whole story in a nutshell thus saving a lot much time. Social media engagement through video uploading and sharing is thus gaining a huge popularity.
The increasing popularity of YouTube Channels itself defines how video content is creating a global impact on viewers. As of July 2015 data, over 400 hours/minute of video were uploaded to YouTube.
So, if digital marketers are planning to build a strong customer-base, they must think of delivering their content more through eye-catching videos. Now, you may use different types of video-formats like flash video, MP4, live streaming and whatever you feel appropriate for your content. Before you plan your video marketing you have to select the proper formatting from numbers of options.
But keep in mind that with the ever-growing numbers of mobile users, video ads are more viewed in mobiles. So, try to keep your format suitable for mobile viewing.
2. Building Social Media Influence:
Everyone knows what role social media plays in influencing consumers. So, building long-term relationship with key social media influencers will help digital marketers in branding their product speedily.
Digital marketers should plan out to recognize the right social-media influencers to make an authentic partnership that will help promoting their business. For that, they should look into a few factors:
a) What social platforms are more in demand?
b) Where people are engaging more?
c) Where rivals are investing more?
One more thing, which is important, is to recognize an authentic social media partner because media partners often move into another bonding in greed of more profit. Digital marketers must recognize the right platform to make long-term tie-ups in order to avoid threats of deceiving partnerships.
Another notable point is to look for making an organic relationship rather than monetary partnership. Because, customers today are very clever to detect which ads are made out of force by money only.
3. The EU GDPR Regulation:
The newly enforced EU’s General Data Protection Regulation (GDPR) on 25th May, 2018 is the most significant data privacy regulation in 20 years. The regulation has been set to harmonize data privacy right of every citizen in Europe. Companies can no more ask and use data from consumers randomly without a given consent from the customers.
So, make yourself prepared for these changes as soon as possible. If your company has business across the European Union or if you want to collect any information from any EU citizen, in both cases, you have to be very carefully equipped.
Don’t think you can go anyway without making GDPR compliance. EU will fine you up to 4% of your global annual turnover or 23 million USD, whichever is greater. Now, hurry up if you haven’t yet.
4. Chatbots Controlling:
Another major trend in 2018 digital marketing is Chatbots that is here for around a year now, but is making a great improvement in artificial intelligence (AI). So, more companies are today inclining towards using Chatbots for marketing their brands.
Now, you have to prepare a few things before utilizing this resource:
I) At present most Chatbots interactions are customer-service oriented. So, you should focus more on that factor.
ii) You should think of such strategies that concentrate on customer support more.
AI is going to control the whole business setup very soon. Digital marketers are advised to prepare their business plan in that way to keep pace with time.
5. Storytelling Art:
Pioneered by Snapchat, stories format have now become another major trend highly in demand now. Storytelling is going to be more powerful in near future. Recently, there are Instagram Stories and YouTube Stories formats, which are very popular among audiences. They all have unique presentation styles with engaging features. So, marketers could make a focus on art of storytelling in order to connect more consumers.